About FEA
We help women turn their ideas into wildly successful businesses.
The Female Entrepreneur Association is a global community on a mission to inspire and empower women all around the world to build businesses, and lives, they truly love.
We’re a global movement
1.1 million
Women in our network
67
Countries
500
Industries
95%
Of members recommend FEA
As seen in
Forbes
Inc.
GLAMOUR
BBC News
TEDx
Stylist
The Telegraph
Red
What we believe
Every single one of us has the ability to achieve incredible things.
FEA exists so women never have to build alone. We simplify what feels overwhelming, share the real ups and downs, and help you move forward one brave step at a time.
“I created the place I wished I’d had when I started.”
A few things about me
- Mum of two
My favourite job in the world - Praline lover
Always, always praline - Rom com fan
The cheesier, the better - Romantasy bookworm
Our team even has a book club - A healthy dose of woo
Visualisation is part of my every day - Based in the UK
Cheering on women worldwide
Carrie’s story
Hello lovely, I’m Carrie.
01
It started in a university dorm room
I was in my second year studying law when I started my first business. I’d spent my student loan and overdraft on clothes (oops!), and I needed to make some money. I had no business experience at all, but I had an idea: a mobile phone unlocking website.
I bought a domain, built a very basic website myself and set up a Google Ads account with £30 a day. By the end of that year, the business was making really good money. By the time I graduated, it was getting over 100,000 visits a month.
02
Success, with something missing
At 23, I had a business that practically ran itself. On paper, I’d made it. In reality, I felt lonely and completely lost. I volunteered, I mentored, I even travelled to Australia for three months hoping for a lightbulb moment. It never came.
Then I read a quote from Tony Robbins that stopped me in my tracks: “Your destiny is determined by the choices you make.” I decided that day to change my mindset and go after something that truly meant something to me.
03
Finding my people
I wanted to connect with women who were building businesses too, so I built a website and started sharing their stories. That little project became the Female Entrepreneur Association.
Women from all over the world started finding us. In 2013 I opened the Members’ Club, and it’s grown into the community I wish I’d had right at the start: a place to learn, get support, celebrate each other’s wins and feel part of something bigger.
04
Life today, as a mum of two
These days I’m a mum to two gorgeous children, and they’ve changed everything about how I run my business. I’ve built FEA around the life I want with them: being there for the school run, the bedtime stories and the everyday magic, while still building something I’m so proud of.
I love raising them to be creative, resilient and kind, and I hope that seeing their mum chase her dreams shows them they can do the same. That’s what I want for you too: a business that fits around the people and the life you love.
Carrie xx
Our journey
From one idea to a worldwide community.
The beginning
A dorm room business
Carrie builds her first online business while studying law.
2011
FEA is born
A website sharing the stories of women building businesses.
2013
The Members’ Club opens
A home for women to learn, connect and grow together.
2014
A talk that travelled
Carrie’s TEDx talk on programming your mind for success passes 9 million views.
2017
She Means Business
Carrie’s book, published by Hay House, becomes an international bestseller.
2022
FEA Create launches
One platform to build your website, emails, funnels, courses and more.
Today
A global movement
Over 40,000 women helped and 1.1 million in our network worldwide.
Our values
The beliefs behind everything we do.
These shape every class, every call and every conversation inside FEA.
01
Back yourself
Everything changes the moment you start backing yourself, before the proof and before the confidence.
02
Done is better than perfect
Progress comes from action. Momentum beats waiting until everything feels ready.
03
Build a business that supports your life
Success and burnout don’t have to go together. Your business should make room for the life you want.
04
Confidence grows through action
Show up, take the step, and prove to yourself what you’re capable of.
05
Community over competition
Generosity, integrity and lifting each other up. There’s room for all of us to shine.
Stories from our community
Courageous women, doing brilliant things.
The best part of FEA is watching our women turn their ideas into something real. Here are just a few of their stories.
Launch win
£18,000 in pre-launch sales
“My doors for my pre-launch have now closed and my sales totalled £18,000! So happy and so relieved and just simply in love with my new platform on FEA Create.”
Jade Tambini
Marketing strategy programme
From idea to modality
A vision became an accredited training programme
“A year ago, The Graceful Alignment Method was simply an idea, a vision and a lot of scribbled notes. Today, it’s a fully accredited healing modality, a practitioner training programme, a growing community, and this week I’m celebrating my very first qualified practitioner.”
Amanda Jane Ibbotson
Founder, The Graceful Alignment Method
Visibility win
From 200 views to a viral TikTok
“Since going hyper-specific my reach on Instagram has gone from 200 views to 2k+, and I was brave and posted my first ever TikTok and it went viral with 50k views and nearly 1k likes!”
Karina Price
Coach for women with ADHD
Birthday launch
8 founding members on day one
“I made a promise to myself to launch my club membership on my birthday. My offer is live! It’s imperfect but done. I launched my founders offer into the world and already have 8 beautiful souls who invested in my vision.”
Janice Lau Perez
Founder of a club membership
“I cancelled all my direct debits for lottery and large house wins as I am now betting on myself.”
Fenella Tracy
“For the first time ever I believe that I am a CEO and that my business is going to be a huge success.”
Ceri Brown
“Dip your toe in the water, because it’s beautiful, you’ll want to dive in, you’ll end up with friends for life.”
Ruth Phillips
Ready to build your dream business? Let’s do this!
Pop your name on the waitlist and we’ll send you your free, personalised Profit Plan. You’ll be the very first to know when doors open, and we can’t wait to welcome you in!